TL;DR Duolingo is targeting 100 million DAUs by 2028. It took the company 13 years to get its first 50 million DAUs. The new strategy includes more AI features for free users, deeper language courses, and growth of Chess, Math, and Music. But the strategy sacrifices short-term growth for long-term results, and von Ahn is calling 2026 its investment year without significant results.   It took Duolingo 13 years to get 50 million DAUs. CEO Luis von Ahn wants to double it in three years. For yea

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Coursera announced job cuts on July 6, eight weeks after its merger with Udemy closed. The company didn’t say how many people were affected. The only number it gave was a cost, $8 million to $11 million. After digging around California’s website, I found that 59 people were laid off: 31 from Coursera’s Mountain View headquarters, and 28 from Udemy’s office in San Francisco. California only requires these notices for jobs in the state, so that isn’t the whole number. Based on what the two compa

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This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028. To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years. Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more. Paid subscribers grew by about 200,000 in the quarter, the fewest since 2