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Sales & Marketing
How to set Profit-Maximising Prices for SMEs
3-4hrs
beginner levelCustomer value is the price your customer is willing to pay for your product or service. “Value” is. This course describes the dangers of cost-plus pricing. We show you how to successfully implement the elements in customer Value. This course will provide answers to questions like "What are the eight steps to pricing for customer value?" and "What is a pricing strategy?" This course suits anyone who is ready to start a career in pricing.
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How to set Profit-Maximising Prices for SMEs
Learn how to provide excellent pricing in this free online course that covers setting profit-maximising
prices.
Customer value is the price your customer is willing to pay for your product or service. “Value” is. This course describes the dangers of cost-plus pricing. We show you how to successfully implement the elements in customer Value. This course will provide answers to questions like "What are the eight steps to pricing for customer value?" and "What is a pricing strategy?" This course suits anyone who is ready to start a career in pricing.
Course description
Course moduleA short ad will play before each lesson.
Module 19 Lessons
Introduction to Pricing
This module will begin by helping you examine the black art of pricing. We will also help you with the definition and scope of customer value. This module will help you understand the eight steps to pricing for customer value. Finally, this module will answer questions like, "What is price discrimination?" and "How to minimise buyer‘s risk?"
1.Learning Outcomes
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2.Pricing and Customer Value
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3.Measuring Customer Value and Value Grid Exercise
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4.An Introduction to Pricing Strategy
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5.Customer Experience and Value Drivers
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6.Choose a Pricing Strategy and Consider “Consumer Surplus”
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7.Maintaining your Pricing Policy
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8.Practical Pricing Strategies
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9.Lesson Summary
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Module 21 Lessons
Course assessment
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