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Sales & Marketing
Maximizing Customer Engagement for Business Growth
Customers who interact with a brand form solid and long-lasting relationships with it. This marketing and branding course lays out the benefits of researching and understanding your target audience before creating products to meet their needs. We also show you how to calculate the customer lifetime value of a business, foster engagement with your audience and effectively manage failures that may affect customer service and thus your brand.
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Maximizing Customer Engagement for Business Growth
This free online course explains how to boost customer engagement and loyalty with these proven marketing strategies.
Customers who interact with a brand form solid and long-lasting relationships with it. This marketing and branding course lays out the benefits of researching and understanding your target audience before creating products to meet their needs. We also show you how to calculate the customer lifetime value of a business, foster engagement with your audience and effectively manage failures that may affect customer service and thus your brand.
A short ad will play before each lesson.
7 Lessons
Customer Engagement Strategies
Customer loyalty and high conversion rates are the results of well-thought-out customer engagement strategies. This module provides practical suggestions on how to build an effective customer engagement strategy that creates strong relationships between customers and businesses.
1.Learning Outcomes
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2.Building an Audience for Your Products
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3.Understanding Customer Lifetime Value
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4.Word-of-Mouth Marketing
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5.Use Humor to Engage Your Audience
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6.How to Handle Mistakes in Business
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7.Lesson Summary
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1 Lessons
Course assessment
Comments5 Comments

Dr. Uqbah I.July 31, 2025
Great course

Alyssa S.May 17, 2025
super straightforward and easy to learn from

Omozele A.January 03, 2025
Insightful

Charity K.Aprpril 26, 2024
Simple and effective course. Quick to learn.

Arowosegbe S.Augugust 06, 2023
The course is excellent.
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