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Sales & Marketing
Global Marketing Research and Strategies
This free Online course on Global Marketing Research and Strategies will begin with international agreements, international laws and local legal environment. It talks about the nature of legal environment and its impact on international marketing. Next we will cover market size assessment and reasons for international marketing segmentation. A company would not like to enter a country where the market size is not sufficiently big.
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Global Marketing Research and Strategies
This course helps multinational companies exposed to foreign investment opportunities and diversify company markets.
This free Online course on Global Marketing Research and Strategies will begin with international agreements, international laws and local legal environment. It talks about the nature of legal environment and its impact on international marketing. Next we will cover market size assessment and reasons for international marketing segmentation. A company would not like to enter a country where the market size is not sufficiently big.
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7 Lessons
Global Marketing Research
In this module you will learn the political and legal systems are vital parts of a country’s business environment, the development of competitive strategy, market size assessment and new market information technologies.
1.Learning Outcomes
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2.International Laws, Agreements and Local Legal Environment
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3.Global Marketing Research
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4.Market Size Assessment
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5.Reasons for International Marketing Segmentation
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6.Developing a Competitive Strategy
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7.Lesson Summary
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7 Lessons
Global Marketing Strategies
1 Lessons
Course assessment
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