gameIcon
Sales & Marketing
Digital Advertising and Marketing 301
time3-4hrs
timebeginner level
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they spend more time and are easily accessible: the internet. Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts.
read more
Digital Advertising and Marketing 301
This free online course delves into digital marketing basics, location targeting, retargeting and real time bidding.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they spend more time and are easily accessible: the internet. Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts.
checked1Course description
checked1Course module
A short ad will play before each lesson.
arrow_top
Module 1
6 Lessons
Location Targeting and Beacon Targets
This module introduces you to the basics of Digital Advertising & Marketing. The module also analyzes location targeting, how it works, and fraud detection. You will also learn about beacon target in digital marketing, and how advertisers run digital retargeting advertising campaigns.
course
1.Learning Outcomes
Continue Learningcontinue
course
2.Location Targeting
Continue Learningcontinue
course
3.Beacon and Retargeting
Continue Learningcontinue
course
4.Bid Requests & CPM Breakdown
Continue Learningcontinue
course
5.Introduction to Research
Continue Learningcontinue
course
6.Lesson Summary
Continue Learningcontinue
arrow_top
Module 2
6 Lessons
Basics of Digital Advertising
arrow_top
Module 3
1 Lessons
Course assessment
Related Articles
gameIcon
Writing as Enchantment: Inside Alan Moore’s BBC Maestro Course
“We’re all puppets. I’m just a puppet who can see the strings.” – Dr. Manhattan, Watchmen Alan Moore is a legend. I’ve always been a big fan of his work adapted to movies: Watchmen (even bought the illustrated hard-cover comic series book after watching the movie) and V for Vendetta, being the most prominent. When I found out about this course on BBC Maestro, I didn’t hesitate to start watching it. Through this course, Moore helps us see the ‘strings’ of storytelling – the underlying mechanism
gameIcon
How GenAI Costs Sank Duolingo’s Stock 20% (A Non-AI Generated Analysis)
A human analysis of financial documents reveals what AI content farms missed: Duolingo’s GenAI features are undermining its own profit margins.
gameIcon
Open edX Conference 2026: Program, Workshops & Registration
In 2026, the Open edX Conference comes to the American West, taking place from May 19 to 22 at the Little America Hotel in Salt Lake City, Utah. The conference is hosted by Western Governors University (WGU), a Mission Aligned Partner of the Open edX project and a pioneer in competency-based education serving more than 193,000 students. The event brings together educators, developers, instructional designers, and technology leaders from around the world to explore how the Open edX platform is
gameIcon
Duolingo Q1 2026: Toward 100M DAUs with Record Engagement and Slower Paid Growth
In Q4 2025, Duolingo announced it would let go of $50M in bookings to reach 100 million daily active users (DAUs) by 2028; a strategy Class Central covered in detail last month.  2026 is its “investment year,” and Q1 was the first quarter of execution. So far, the plan seems to be working. The Expected Results: Low Bookings, High DAUs Duolingo is running multiple tests to improve the free experience: spoken tokens for speaking practice, Speaking Adventures for real-world conversations, and fla
gameIcon
7 Best Reverse Engineering Courses for 2025
Here is a guide with the best online courses to learn Software Reverse Engineering (SRE), a valuable tool for malware analysts, security researchers, and forensics investigators.
gameIcon
8 Best Geology Courses for 2025
The best courses to learn geology, whether for personal interest or if you are considering a career in the resources field.
Recommended Related Courses