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Sales & Marketing
Fundamentals in Strategic Marketing and the Marketing Environment
4-5hrs
beginner levelStrong strategic marketing and a firm understanding of the marketing environment go hand in hand. In this free course, you begin by looking at consumer behaviorial models and how they can help you to segment the market and develop an effective marketing plan. You will also learn about all the internal and external factors that make up the marketing environment in which a business has to operate, and how these impact your marketing strategy.
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Fundamentals in Strategic Marketing and the Marketing Environment
Do you know why understanding the prevailing marketing environment is crucial to developing a marketing strategy?
Strong strategic marketing and a firm understanding of the marketing environment go hand in hand. In this free course, you begin by looking at consumer behaviorial models and how they can help you to segment the market and develop an effective marketing plan. You will also learn about all the internal and external factors that make up the marketing environment in which a business has to operate, and how these impact your marketing strategy.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Strategic Marketing
This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and how to strategize to reach the right consumers will be discussed.
1.Learning Outcomes
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2.Consumer Behaviour Model
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3.Strategic Marketing and Analysis
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4.Market Strategy and Segmentation
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5.Lesson Summary
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Module 27 Lessons
Understanding the Marketing Environment
Module 31 Lessons
Course assessment
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