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Sales & Marketing
Marketing Management - Capturing Marketing Insights
1.5-3hrs
beginner levelIn this free online course you will learn about marketing management and capturing marketing insights. Marketing information systems consist of people, equipment, and procedures to gather, sort, analyse, evaluate, and distribute needed, timely, and accurate information to marketing decision-makers. This course teaches you the functions and components of marketing information systems and about different types of marketing research and processes.
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Marketing Management - Capturing Marketing Insights
Learn how organizations conduct research in order to aid in their marketing efforts, with this free online course.
In this free online course you will learn about marketing management and capturing marketing insights. Marketing information systems consist of people, equipment, and procedures to gather, sort, analyse, evaluate, and distribute needed, timely, and accurate information to marketing decision-makers. This course teaches you the functions and components of marketing information systems and about different types of marketing research and processes.
Course description
Course moduleA short ad will play before each lesson.
Module 14 Lessons
The Marketing Information System
In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.
1.Learning Outcomes
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2.Introduction to Marketing Information System
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3.Components of a Marketing Information System
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4.Lesson Summary
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Module 26 Lessons
Marketing Research
Module 31 Lessons
Course assessment
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