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Public Relations: Best Practices and Ethics
This free online PR management course will introduce you to the best practices and ethical codes necessary for excellence in public relations. You will learn about conducting research, strategic action planning, communication implementation, and results evaluation. The course will also guide you through the RACE process in public relations, along with how to apply these best practices in the real world by looking at related case studies.
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Public Relations: Best Practices and Ethics
Learn about the best practices and ethics in PR management with this free online public relations course.
This free online PR management course will introduce you to the best practices and ethical codes necessary for excellence in public relations. You will learn about conducting research, strategic action planning, communication implementation, and results evaluation. The course will also guide you through the RACE process in public relations, along with how to apply these best practices in the real world by looking at related case studies.
A short ad will play before each lesson.
5 Lessons
RACE - The Public Relations Process
In this module you will learn about the RACE process which acts as a guideline for creating and running a public relations campaign. In particular, you will learn how to implement each of the four steps in the process; research, action planning, communication, and evaluation.
1.Learning Outcomes
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2.Step 1: Formative Research to Analyze the Situation
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3.Step 2: Strategic Action Planning
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4.Steps 3 & 4: Communication Implementation & Evaluation
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5.Lesson Summary
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6 Lessons
Public Relations - Four Main Categories
6 Lessons
Ethics, Moral Analysis and Leadership
4 Lessons
Best Practices for Excellence in Public Relations
1 Lessons
Course assessment
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