Learning Outcomes

Introduction to Digital Marketing

Creating Buyer Persona to Win More Business

Building and Sharing Online Surveys

Lesson Summary

This module focuses on the overview of digital marketing. You will learn about the concept of buyer persona along with how to create it for your business. You will also learn about generating online traffic, how to convert the traffic to sales, and the importance of sharing online surveys with your customers.

Creating a Website from Popular Free Hosting Sites

How to Select and Buy Reseller Hosting

IP Address and Name Server

Connecting a Domain With a Host

Introduction to HTML, CSS, and Website Creation

cPanel and FTP Based FileZilla

This module explains the process of designing and creating a website with free domain hosting using HTML and CSS. Get to learn about the functions of an IP address and a name server. You will also discuss the differences between uploading a website using cPanel and FTP based FileZilla.

Introduction to WordPress

Installing Themes and Plugins in WordPress

Creating an Online Store Using WordPress and WooCommerce

How to Use Post, Categories, Page and Menu

This module delves deeply into the process of creating a business website and an online store using WordPress and WooCommerce. Get to learn how to install themes and plugins into your online store as well as how to manage an online store built with WooCommerce.

Ad Planning with Google Ads

Social Media Marketing for Business Growth

Search Engine Optimization (SEO)

This module focuses on how to maximize social media marketing to drive business growth. Learn how to use Facebook to grow your business, the benefits of search engine optimization (SEO), and the differences between social media marketing and social media optimization.

Essentials of Digital Marketing and Lead Generation - Course Assessment

Learn to apply essential digital marketing skills like SEO and WordPress for lead generation in this free online course.

Essentials of Digital Marketing and Lead Generation

This free online course will provide you with a comprehensive guide to leverage online tools to generate traffic to your business. You will learn how to create a business website and about the importance of online surveys. We will also take you through the mechanics of Search Engine Optimization (SEO) and its benefits to small business owners, with a particular focus on lead generation. Sign up now and learn these invaluable skills.

Topic A - What is Social Media?

Topic B - The Growth of Social Media

Review Quiz

In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.

Topic A - Conducting Market Analysis

In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at segmentation, targeting, and positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.

Topic A - Auditing Social Media

Topic A - Demo 1 - Social Listening Tools

Topic A - Demo 2 - Example of Grading Tools

In this module, Auditing Social Media, students will learn about auditing social media, social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.

Topic A - Corporate Culture and Social Media

Topic B - Social Media Goals vs. Business Goals

Topic C - Types of Social Media Platforms

In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.

Topic A - The Social Media Policy

Topic A - Demo - Context for Social Media Policy

Topic A - Demo - SocialMedia.org

Topic A - Demo - Utilizing Content

Topic B - Creative Commons

Topic B - Demo - Creative Commons

In this module, Wide-Area Networks, students will learn about the social media policy, context for social media policy, and utilizing content. Students will also learn about the Creative Commons, a nonprofit organization that facilitates free and easy-to-use copyright licenses that provide the public with a way to share and use protected content. By completing this module, students will be able to understand what wide-area networks are and how to use them.

Topic A - Brand Marketing

Topic A - Demo 1 - Brand Marketing

Topic A - Demo 2 - Contests and Promotions

Topic A - Demo 3 - Google Keyword Planner

Topic B - Keyword Selection

Topic B - Demo 1 - Where to use Keywords

In this module, Integrating Marketing Strategies, students will learn about brand marketing, including, contests, promotions, Google keyword planner, keyword selection, and where to use keywords. Brands encompass the identity of a company and its products and services as well as reflecting the personality of the company. Students will learn how this personality ties in with social media marketing strategies.

Topic A - Content Marketing on Social Media

Topic A - Demo 1 - Branded vs. General Content

Topic B - Content Development

Topic B -  Demo 1 - Trending Content

In this module, Developing Effective Content, students will learn about content marketing on social media, branded vs general content, content development, and trending content. Knowing how to best leverage content on social media means you'll understand how to make the most of your content to reach your goals. By completing this module, students will understand how to develop effective content.

Topic A - Understanding the Popular Platforms

Topic A - Demo 1 - Sample Blogs

Topic A - Demo 2 - Wordpress Blogs

Topic A - Demo 3 - Using Facebook

Topic A - Demo 4 - YouTube

Topic A - Demo 5 - Creating a Channel

Topic A - Demo 6 - Uploading Video

Topic A - Demo 7 - Google+

Topic A - Demo 8 - Advertising in Google+

Topic A - Demo 9 - LinkedIn

Topic A - Demo 10 - Business Side of LinkedIn

Topic A - Demo 11 - Twitter

Topic A - Demo 12 - Advertising in Twitter

In this module, Understanding the Popular Platforms, students will learn about understanding the popular platforms, WordPress blogs, using Facebook, YouTube, creating a YouTube channel, uploading a video, Google+, advertising on Google+, LinkedIn, the business side of LinkedIn, Twitter, and advertising on Twitter. By completing this module, students will understand the popular social media platforms that are used.

Topic A - Traditional Website Advertising

Topic A - Demo 1 - SocialMedia Contests

Topic A - Demo 2 - Online Contests

Topic B - Social Media Documentation and Schedules

Topic B - Demo 1 - Editorial Calendar Tool

Topic C - Project Management Software

Topic C - Demo 1 - Performance Dashboard Tool

Topic C - Demo 2 - Social Media Management Tool

In this module, Launching Successful Campaigns, students will learn about traditional website advertising, social media contests, online contests, social media documentation and schedules, editorial calendar tool, project management software, the performance dashboard tool, and the social media management tool. By completing this module, students will understand how to launch successful campaigns on social media.

Topic A - The Community Manager Role

Topic A - Demo 1 - Creating a Response Community

Topic B - Importance of Voice Consistency

Topic B - Demo 1 - Three Personality Musts

Topic B - Demo 2 - Social Media to Build Community

Topic B - Demo 3 - Pinterest

In this module, Managing the Community, students will learn about the community manager role, creating a response community, importance of voice consistency, three personality musts, social media to build community, and Pinterest. Building and managing a community successfully isn't easy, but if done right it can provide a brand with a loyal customer base.

Topic A - Organizational Customer Service

Topic A - Demo 1 - Examples of Feedback

Topic A - Demo 2 - Marketing Personas

Topic B - Social Media Triage

Topic C - Online versus Personal Interactions

In this module, Providing Customer Service, students will learn about organizational customer service, examples of feedback, and marketing personas that are used to help companies better understand their target market. Students will also learn about social media triage and online versus personal interactions. By completing this module, students will understand the process of using social media to provide customer service.

Topic A - Social Media Analytics

Topic A - Demo 1 - Gathering and Analyzing Statistics Related to Social Media

Topic B - Goal Value

Topic B - Demo 1 - Google Analytics

In this module, students will learn about checking and understanding social media analytics. This module also covers gathering and analyzing statistics related to social media to better understand your audience engagement, goal value, and Google analytics. By completing this module students will have a better understanding of the how and why of social media analytics.

Topic A - The Social Media Strategist Career

In this module, The Social Media Strategist Career, students will learn in more depth about what a career as a social media strategist entails. With social media on the rise, understanding how to navigate the new, digital frontier with purpose will provide students with an edge in this new job market. By completing this module, students will understand the social media strategist career path.

Diploma in Social Media Strategy - Assessment

Learn how an effective marketing strategy can make the most out of social media in this free online diploma course.

Diploma in Social Media Strategy

This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.

Introduction to WordPress and Elementor

How to Build Sales Page

Create a JV page

In this module, you will gain a basic understanding of WordPress and Elementor to create sales pages for free. We will start with their installation and introduce their many plugins, widgets, template library and many more. You will learn how to create landing pages, sales pages and high-converting sales funnels for your products.

How to Create Sales Funnels Using Elementor and WordPress - Course Assessment

This free online course will teach you how to create stunning landing pages and a high-converting sales funnel for free.

How to Create Sales Funnels Using Elementor and WordPress

Do you plan to sell your product on the internet? Have you considered keeping track of traffic as it progresses from leads to customers? We'll show you how to use WordPress and Elementor to build landing pages, sales pages and even entire high-converting sales funnels for your products, offers and services. By the end of this course, you will have the skills required to create exceptional and high-converting landing pages. Enrol now!

Introduction

Advantages of SEO

Your Journey and the Possibilities

This module explains the advantages of SEO (Search Engine Optimisation) for generating free traffic.  Learn about what's possible with free traffic, and find out what you will be learning and doing in this course.

Deciding on a Niche or a Subject for Your Website

In this module you will learn about evergreen niches, primary niches, secondary niches and sub-niches

Domain Names and Hosting

Important 'To Do' Tasks in Your Hosting Account

Using a Different Hosting Provider

Setting up WordPress

In this module you will build your website using best practices and create a good foundation for adding search engine optimised content.

Ranking Factors Explained

This module explains Google's ranking factors and what determines which websites and content rank on Page 1 of the search results.

Learn about 'RankBrain', 'user experience'm and understand what Google wants.  Fortunately, SEO is a level playing field and the old ranking 'tricks' no longer work.  This is good news for anyone creating a new website with the intention of attracting free traffic from the search engines.

Keyword Research for Website Posts and Articles

Writing Compelling Posts/Articles and Meta Tags

In this module you will learn how to create the kind of content that Google and the other search engines 'like'.

How to Optimise 'On Page' Content

This module shows you how to use best SEO practices to optimise your website content

Navigation, URL's, Loading Speeds, and More

Website structure plays an important part in attracting free traffic from the search engines and this module covers everything you need to know on this subject

Social Signals

Getting Backlinks the Easy Way

In this module you will learn what Social Signals are and how to create and build up Social Signals for your WordPress website.  You will also learn how to get 'backlinks' (incoming links from other relevant websites).

Ranking Videos in the Search Results

Video can be a powerful medium for free Google traffic. In this module you will learn about ranking videos on page 1 of the Google search results, using YouTube (which is owned by Google)

Build WordPress Sites That Attract Free Traffic - Course assessment

Learn how to use SEO and WordPress to attract free traffic from Google in this free online course.

Build WordPress Sites That Attract Free Traffic

In this free online course you will learn how to build a WordPress website that brings in visitors using SEO (search engine optimisation). Start the course and master the latest techniques for free, high quality traffic by getting the best out of your hosting providors, keywords and google rankings. Learn from an instructor who has been building and optimising WordPress websites since 2004.

Getting Started With Fiverr

Selling Your Services on Fiverr

Virtual Assistants

This module will teach you how to sell WordPress web development services online on Fiverr. You will learn how to rank your services higher, appear faster in search results on Fiverr and maximise your earnings. Learners will discover alternatives to Fiverr for selling their services and the role of virtual assistants in managing their work.

How to Monetise WordPress Services - Course assessment

Learn how to make money selling WordPress services on Fiverr and other marketplaces in this free online course.

How to Monetise WordPress Services

Do you want to make money online by selling web services while working from home and having flexible hours? Learn how to sell web development services based on WordPress to customers regularly. Explore ways of maximising your earnings by following Sorin's techniques to rank your services higher to appear faster in search results. This course also explains managing workload and increasing your value per customer.

[2025] 150+ Online Courses to Help Your Career

Duolingo is Shutting Down Its Only Classroom Tool

Udemy Faces Instructor Backlash Over Widespread Course Rating Glitch

6 Best Courses to Become an Influencer in 2025

10 Best Free Rust Courses for 2025: Write Memory-Safe Code

70+ FutureLearn Courses with Free Certificates

2U Lays Off Staff for the Sixth Time Since its $800M edX Acquisition

After Academia and Finance, Coursera Turns to Amazon for its Next CEO

Learn Something New: 100 Most Popular Courses For December

Coursera Q1 2026: Platform Fee Raises Consumer Margins to a Multi-Year High, Enterprise Customers Slip

12 Best Data Analysis Courses for 2025: From Data to Insights

The Business of Online Education: Khan Academy Tax Returns Analysis (2008–2021)

Harvard Launches Two New Free Certificate Courses

9 Best TensorFlow Courses for 2025

7 Best Climate Change Courses for 2025: Exploring the Science

9 Best Quilting Courses for 2026: Turn Fabric Scraps Into Heirlooms